As Head of Mobility Innovation, Partnerships and Local Policy, James Lancaster is responsible for working with Enterprise Holdings’ five European corporate markets in their development of new mobility services in partnership with local governments and transport authorities. He works to scale up successful initiatives in the UK and expand them across the company’s European markets to facilitate Enterprise’s growth as a provider of municipal mobility services.
During his time at Enterprise, James has been involved in extensive conversations with national and local government about the implementation of clean air zones and the transition towards Mobility as a Service and transport on-demand.
In 2018, James established the Urban Mobility Partnership which he now chairs and was successful in securing more than £90M in funding for UK cities to promote sustainable travel. He is also the Chair of the MaaS Alliance working group that is providing the tool kit for implementing Mobility as a Service in cities.